Once they have determined the sampling unit, marketers must develop a sampling frame so that a small section in the target population has a greater chance of being sampled

When Bob, a wealthy real estate investor, saw an inner city kid wearing a heavy gold chain with a medallion around his neck, Bob wanted the same for himself. Bob's behavior is best explained by the ________

A) trickle-down effect B) trickle-up effect C) trickle-across effect D) meme theory

The pro forma income statement and budget is dealt with in the ________ section of the

marketing planning outline. A) finance B) strategy C) price D) promotion