An investor views a high debt­to­equity ratio and a low times interest earned as a favorable sign of a company's abilities to meet its long-term obligations

Which of the following is true of product lines?

a. They mandate a separate marketing strategy for each line. b. They provide economies of scale in advertising. c. They involve greater transportation and warehousing costs than product items. d. They help distinguish each version of a product from the others offered by a company.

What three psychological effects do Dowling and Uncles argue that marketers need to examine?

a. Make versus buy decision; where buyers shop; how much buyers spend b. Brand loyalty versus deal loyalty; where buyers shop; how much buyers spend c. Brand loyalty versus deal loyalty; how buyers value rewards; timing d. Make versus buy decision; how buyers value rewards; timing e. Make versus buy decision; how buyers value rewards; how much buyers spend