What three psychological effects do Dowling and Uncles argue that marketers need to examine?
a. Make versus buy decision; where buyers shop; how much buyers spend
b. Brand loyalty versus deal loyalty; where buyers shop; how much buyers spend
c. Brand loyalty versus deal loyalty; how buyers value rewards; timing
d. Make versus buy decision; how buyers value rewards; timing
e. Make versus buy decision; how buyers value rewards; how much buyers spend
c
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A machine was purchased two years ago for $120,000 and can be sold for $50,000 today. The machine has been depreciated using the MACRS 5-year recovery period and the firm pays 40 percent taxes on both ordinary income and capital gains
(a) Compute recaptured depreciation and capital gain (loss), if any. (b) Find the firm's tax liability.
The terms angel investors and venture capitalists are often used interchangeably in the popular and financial press, but the textbook highlights some differences between them. What are these differences?
What will be an ideal response?