Which of the following is true of product lines?
a. They mandate a separate marketing strategy for each line.
b. They provide economies of scale in advertising.
c. They involve greater transportation and warehousing costs than product items.
d. They help distinguish each version of a product from the others offered by a company.
ANSWER: b
Product lines provide economies of scale in advertising. Several products can be advertised under the umbrella of a line. For example, Campbell's can talk about its soups being "M'm, M'm, Good!" and promote the entire line.
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