Focus groups have become one of the major marketing research tools for getting insight into consumer thoughts and feelings. However, a researcher relying solely on focus groups would likely be most concerned about which of the following?
A) finding a convenience sample
B) generalizing the results to the rest of the population
C) administering the questions
D) orchestrating cooperation among participants
E) generating qualitative data
B
Business
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_______________: skills within the firm that competitors cannot easily match or imitate
Fill in the blank(s) with the appropriate word(s).
Business
The typical arbitration hearing
a. has the same rules of evidence as a court proceeding. b. is more formal than the grievance procedure. c. moves more slowly than a normal court case. d. takes place a few days after an appeal.
Business