According to the text, the last step in the report preparation and presentation process is ________
A) problem definition
B) data analysis
C) recommendations
D) research follow-up
E) reading of the report by the client
D
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Anne, a beautician by profession, owns a salon in the small town of Franklin, New Jersey. Every weekend, she makes it a point to visit the other salons in Franklin to find out about the beauty services they offer to customers
Anne is attempting to conduct market research by ________. A) studying customer behavior B) forming alliances with competing firms C) using experimental research techniques D) checking out rivals E) tapping into marketing partner expertise
When a manager is ignoring actual evidence and hanging on to prior beliefs, the manager is showing a prior-hypothesis bias
Indicate whether the statement is true or false.