Anne, a beautician by profession, owns a salon in the small town of Franklin, New Jersey. Every weekend, she makes it a point to visit the other salons in Franklin to find out about the beauty services they offer to customers
Anne is attempting to conduct market research by ________.
A) studying customer behavior
B) forming alliances with competing firms
C) using experimental research techniques
D) checking out rivals
E) tapping into marketing partner expertise
D
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Which of the following cultures is primarily pluralistic in its negotiation style?
a. China b. England c. Germany d. Mexico
A company sells a software package to a purchaser. The package contains a licence agreement, which the purchaser does not see until she has paid for and received the package
The agreement, however, states that the purchaser may return the package if she does not accept the terms of the licence. If the purchaser keeps the software, is she bound by the terms of the licence agreement? A) No. The seller has not given any consideration for the buyer's promise to be bound by the agreement. B) Yes. Although there has been no consideration, the provision allowing return of the goods creates an exception recognized by the law to the requirement for consideration. C) No. The seller cannot unilaterally impose terms on the purchaser. The seller did not agree to the licence agreement when she purchased the package. D) The answer depends on the adequacy of the consideration which a court would find was given. E) The answer depends on whether the case is characterized as governed by the skrink-wrap rule or the click-wrap rule.