When a manager is ignoring actual evidence and hanging on to prior beliefs, the manager is showing a prior-hypothesis bias
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Sometimes managers with prior experience will ignore evidence that contradicts their beliefs and continue to hang on to their old hypotheses.
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Gregor feels that other employees in his department are given more important tasks than he is. He doesn't understand why they are rewarded with these bigger projects because he has been working there as long as they have and has the same skill set. Which process perspective explains how Gregor feels?
a. goal-setting theory b. expectancy theory c. equity theory d. hierarchy of needs theory
What is a specific communication task that should be accomplished for a specified target audience during a specified period of time?
a. an advertising life span b. an advertising objective c. a marketing mix d. a promotional mix