Austria places great importance on rules. According to the GLOBE project, the country has a ________ value dimension
A) low power distance
B) high institutional collectivism
C) high uncertainty avoidance
D) high assertiveness
Answer: C
Business
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Market segments should be internally:
A) heterogeneous B) identifiable C) unique D) homogeneous
Business
Kotler's 4 Cs translate the traditional 4 Ps from the ________ perspective into the ________ perspective
A) seller's; buyer's B) buyer's; seller's C) producer's; channel member's D) channel member's; producer's E) customer's; channel member's
Business