Kotler's 4 Cs translate the traditional 4 Ps from the ________ perspective into the ________ perspective
A) seller's; buyer's
B) buyer's; seller's
C) producer's; channel member's
D) channel member's; producer's
E) customer's; channel member's
A
Business
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What will be an ideal response?
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The decision to hire advertising agencies or freelance artists depends on all of the following except ________
A) The size of the company and its advertising budget B) In-house capacity C) Owner preferences D) The timeline of the advertising campaign E) None of the above is an exception.
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