Chopra, Limited, is an Indian company operating in New York state. It offers stylized, boutique public relations services to upscale retailers in quaint New England towns. A major source of revenue is a weekly newsletter that reports on current and projected tourist travel and spending patterns. Preparation of the newsletter requires study and analysis of weather conditions, economic activity,
and travel costs. It is available at an annual subscription rate of $299.99. There are currently 190 subscribers. Preparation and distribution of the newsletter costs $12,000 annually. The value of information to subscribers is
A) $236.83.
B) $44,998.10.
C) less than $63.16.
D) at least $300.00.
Answer: D
Business
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____ is an organizational development (OD) method that requires having employees throughout the organization complete attitude surveys. The facilitator then uses those data as a basis for problem analysis and action planning.
Fill in the blank(s) with the appropriate word(s).
Business
The key idea or ideas contained in an advertisement are referred to as a(n):
A) message theme B) appeal C) executional framework D) leverage point
Business