The key idea or ideas contained in an advertisement are referred to as a(n):

A) message theme
B) appeal
C) executional framework
D) leverage point

A

Business

You might also like to view...

Work at a large pharmacy is tightly regulated. The pharmacists ensure order accuracy, monitor for interactions, and consult with clients. The pharmacy technicians receive and dispense orders, answer phones, and answer questions. This represents which positive feature of bureaucracy?

a. organizations being operated as communities b. varying the approach according to the situation c. clear division of labor d. scientifically studying each part of a task

Business

China's ongoing trade-related friction with the United States highlights the need for:

A) a better distribution system. B) a better PR effort. C) sales promotion. D) a better transportation system. E) pattern advertising.

Business