Laura has dreamed of playing in a symphony. She practices her instrument everyday and yet year after year, she cannot successfully play the difficult musical piece necessary to try out. This is an example of ________
A) motivation not equaling performance
B) vicarious learning being of upmost importance
C) motivation being the main factor in performance
D) extrinsic motivation outweighing intrinsic motivation
A
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Just as human beings have a personality, organizations also have a "personality"—the product(s) they sell and the type(s) of market(s) they participate in.
a. true b. false
OrdOnline, a pure click company offering online auctioning, decides to launch a promotional program to increase its sales
To select a target market, the company identifies customers who have made at least three purchases and spent at least $150 in the past six months. Which of the following strategies is used here for targeting customers? A) viral marketing B) objective screening C) internal targeting D) catalog marketing E) RFM formula targeting