OrdOnline, a pure click company offering online auctioning, decides to launch a promotional program to increase its sales
To select a target market, the company identifies customers who have made at least three purchases and spent at least $150 in the past six months. Which of the following strategies is used here for targeting customers?
A) viral marketing
B) objective screening
C) internal targeting
D) catalog marketing
E) RFM formula targeting
E
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Which of the following is an example of retailing?
A) Dylan's sends catalogs to retail, industrial, and institutional customers. B) SEZ U Inc. sells a limited line of fast-moving goods to small retailers for cash. C) BEL Inc. sells consumer packaged goods to merchant wholesalers and distributors. D) Praxis International sells products to consumers directly through the Internet. E) Hub Styles procures its raw materials directly from farmers in the region.
The media scorn the public relations practice of ________
A) finding legitimate news angles that earn product or company mentions in media B) creating a differentiable identity for a client C) using well-known spokespersons without revealing that they are being paid for an endorsement D) pitching news feature stories that have a promotional angle