Gershwin, a musical toy for toddlers, is in the maturity stage of the product life cycle, and Gershwin managers have decided to modify the product. What will Gershwin managers most likely do to achieve this goal?
A) change distributors
B) offer coupons for the toy
C) change the packaging of the toy
D) launch an online advertising campaign
E) cut prices of the toy to attract new customers
C
Business
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What are roles within a buying center? (Select all that apply)
Specifier Gatekeeper Seller Influencer User
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Zach loves the sport of soccer. He is a huge fan of the Brazilian national team. He collects pictures of the team and wears the Brazilian team colors during world cup soccer matches. He hopes to be good enough to play on the Brazilian soccer team some day. For Zach, the Brazilian soccer team is a(n) ____________?
a. Aspirational group b. Consideration set c. Membership group d. Conformity group e. Dissociative group
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