Zach loves the sport of soccer. He is a huge fan of the Brazilian national team. He collects pictures of the team and wears the Brazilian team colors during world cup soccer matches. He hopes to be good enough to play on the Brazilian soccer team some day. For Zach, the Brazilian soccer team is a(n) ____________?
a. Aspirational group
b. Consideration set
c. Membership group
d. Conformity group
e. Dissociative group
a. Aspirational group
Business
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Advertising is a major component of integrated marketing communications
Indicate whether the statement is true or false
Business
S.K. Group of Manufacturers produces and distributes mattresses and pillows under the brand name SoftComfort. In this example, S.K. Group of Manufacturers uses which of the following types of brand names?
A) a founder name B) an experiential name C) a functional name D) an acronym E) a morpheme
Business