What are roles within a buying center? (Select all that apply)

Which of the following is part of a bait-and-switch tactic?

A) A company advertises a product that it does not plan to sell. B) An advertisement makes claims of product superiority that cannot be easily proven or disproven. C) A marketer makes an exaggerated claim about the effectiveness of the company's product. D) An advertisement falsely inflates the retail value of a product. E) A company creates new ads to correct misinformation previously delivered through its marketing campaign.

Which of the following is a consumer sale under consumer protection legislation?

A) The purchase of an alarm clock for home use. B) The purchase of an alarm clock for business use C) The purchase of an alarm clock for resale to a friend D) The purchase of an alarm clock for use in a business but which is occasionally also used at home. E) Both A and D