All of the following statements describe the peripheral route to
persuasion EXCEPT:
a. The peripheral route uses humor and stories.
b. The best form of proof is logical supported by strong
evidence.
c. The audience is influenced heavily by whether they like the
speaker and believe he or she is credible.
d. The peripheral route often uses catchy phrases and dramatic
stories as forms of proof.
e. The peripheral route to persuasion only yields temporary
attitude change.
b
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Clever real estate agents in North America have long baked a loaf of bread in a house's oven before prospective buyers visit; this practice is based on which concept?
A. smell memory B. kinesics C. smell adaptation D. gustorics
Why would many parents and researchers argue that children are a vulnerable audience?
What will be an ideal response?