Why would many parents and researchers argue that children are a vulnerable audience?
What will be an ideal response?
ANS: Vulnerable audiences are audiences that lack sufficient resources to make informed decisions about advertising appeals. Studies have shown that preschool-age children have difficulty explaining the intent of commercials and distinguishing between commercials and regular television programs.
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Cross ownership is:
a. illegal in the broadcast industry. b. when a company owns individual radio and TV stations in the same market. c. a specific format popular on AM radio. d. when two companies share ownership of a radio station.
Using bad evidence or information in a speech __________.
A. can have negative outcomes beyond misinforming the audience B. won't hurt the speaker's credibility as long as it is convincing C. is acceptable, as long as the rest of the speech is thoroughly researched D. all of these choices E. none of these choices