Which of the following is NOT a reason to pursue a global strategy?
A. Pressure to reduce costs through coordination of purchasing
B. Universal needs
C. Simplicity and ease of management
D. Pressures to reduce costs in manufacturing
E. All of the above are valid reasons
C. Simplicity and ease of management
Business
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Verification of a firm's financial accounts and statements by the organization's own professional staff is a(n) __________
a. external audit b. internal audit c. income statement d. balance sheet
Business
The primary benefit of database marketing is:
A) the enhancement of customer loyalty B) higher sales C) greater profits D) greater brand parity
Business