The primary benefit of database marketing is:

One reason why Rater Error Training (RET) does not appear to improve rating accuracy is that:

A) raters can never avoid making rating errors. B) raters are more concerned with politics than with rating accuracy. C) true halo may be occurring. D) the training takes too much time to implement.

Retailers can control the extent of impulse purchases through effective use of displays

Indicate whether the statement is true or false