According to Professor David Dozier, persons who make policy decision and take responsibility for the success or failure of public relations programs are known as public relations ________

Via e-mail, a public relations firm asked a journalist to write a feature column on a new product to be launched by its client. Since the journalist had no prior contact with the firm, she deleted the e-mail without even reading it

What guideline for pitching by e-mail should the PR team have followed? a) Establish a relationship b) Use a succinct subject line c) Send a blast e-mail d) Include attachments Consider This: The PR firm should capture the journalist's attention. LO 14.7a: Explain various attention-capturing methods of story pitching14.7b:List elements of pitching a story by e-mail

________ is an influence technique disguised as an attempt at upward influence

A) Myopic B) Misconstrued C) Misguided D) Manipulation