Via e-mail, a public relations firm asked a journalist to write a feature column on a new product to be launched by its client. Since the journalist had no prior contact with the firm, she deleted the e-mail without even reading it
What guideline for pitching by e-mail should the PR team have followed?
a) Establish a relationship
b) Use a succinct subject line
c) Send a blast e-mail
d) Include attachments
Consider This: The PR firm should capture the journalist's attention.
LO 14.7a: Explain various attention-capturing methods of story pitching14.7b:List elements of pitching a story by e-mail
a
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Nathan has combined more than one presentation aid into
one choreographed production. This is known as a. synthesis. b. synchronicity. c. coordinated media. d. multimedia.
What does the open self of the Johari window represent?
A. information about yourself that you and others know B. those parts of yourself that neither you nor others know C. all the knowledge you have of yourself but keep secret from others D. information about yourself that others know but that you do not know