The primary advantage of public relations is:
a. It is very effective at sending the company’s intended message through a medium many people can understand.
b. Control of public opinion because public relations can control the way people feel about a product or service.
c. It has the highest reach of all marketing efforts.
d. It is believable because publicity is seen to be more objective, people tend to give it more weight and find it more credible.
Answer: d. It is believable because publicity is seen to be more objective, people tend to give it more weight and find it more credible.
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Which of the following is an example of a consumer product-oriented promotion?
A) couponing B) off-invoice allowance C) rebates D) premiums
There are 15 animal keepers working for the XYZ Zoo. Their supervisor is required to rate the performance of these workers basedon the following criteria: 30% of the animal keepers will be rated as below-average, 40% of the animal keepers will be rated as average, and 30% of the animal keepers will be rated as above average. What type of performance appraisal is used?
A) paired comparison B) forced distribution C) critical incident technique D) behavioral observation scale