Which of the following is an example of a consumer product-oriented promotion?
A) couponing
B) off-invoice allowance
C) rebates
D) premiums
D
Business
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"On a scale of 1 to 5, how do you rate the friendliness of Olive Garden's wait staff?" is an example of an anchored n-point scale
Indicate whether the statement is true or false
Business
_______ means offering customers leading-edge products and services that consistently enhance the customer's use or application of the product, thereby making rivals' goods obsolete
a. Product leadership b. Customer intimacy c. Operational excellence d. Strategy
Business