The process by which organizations move from their present state to some desired future state is called ________
A) organizational triangulation
B) environmental scanning
C) organizational change
D) transaction analysis
C
Business
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The Harry Johnson Tractor Company wishes to expand its presence in the Eastern European countries. Toward that end, it has selected the countries where it will market its products. It has also selected a mode of entry. It is now in the process of implementing specific plans. Which of the following phases of the international planning process is the Harry Johnson Tractor Company currently in?
A. Phase 1 B. Phase 2 C. Phase 3 D. Phase 4 E. Phase 5
Business
A commercial showing the luxury and quality of a Lexus is based on:
A) geographic segmentation B) income segmentation C) ethnic segmentation D) geodemographic segmentation
Business