A commercial showing the luxury and quality of a Lexus is based on:
A) geographic segmentation
B) income segmentation
C) ethnic segmentation
D) geodemographic segmentation
B
Business
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Which of the following are potential cost drivers that managers can seek to contain?
(a) the size of a company's product line (b) employee benefits packages (c) the components used in product assembly (d) governmental regulatory requirements
Business
Which process involves the handling of a credit transaction, issuing receipts, forwarding orders to a warehouse, and shipping goods to a final consumer?
a. logistics b. order fulfillment c. inventory management d. third-party logistics
Business