Assets on the balance sheet are valued at their

The _______ adds to the core product the those services, programs, and systems a supplier offers to meet a broader set of customer requirements and preferences, or to exceed the customer's expectations in ways that add value or reduce cost for the

customer of any supplier. a. brand b. minimally augmented product c. augmented product d. potential product

Service employees should have which set of the following?

a. Positive attitude, technical skills, and analytical skills. b. Positive attitude, leadership skills, and analytical skills. c. Technical skills, leadership skills, and interpersonal skills. d. Positive attitude, interpersonal skills, and technical skills. e. Technical skills, leadership skills, and analytical skills.