The _______ adds to the core product the those services, programs, and systems a supplier offers to meet a broader set of customer requirements and preferences, or to exceed the customer's expectations in ways that add value or reduce cost for the
customer of any supplier.
a. brand
b. minimally augmented product
c. augmented product
d. potential product
c
Business
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Indicate whether the statement is true or false.
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Indicate whether the statement is true or false.
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