Print advertising (newspapers and magazines) is generally acknowledged as the most powerful advertising medium

If a broker and seller agree to conceal material defects that are discovered after closing, the professional broker is primarily responsible.

a. true b. false

Which of the following statements is true about personal selling?

A) Personal selling generally involves telephonic conversation. B) Very limited amount of information can be communicated during personal selling. C) Personal selling is expensive. D) Companies marketing business-to-business products rarely use personal selling.