If a broker and seller agree to conceal material defects that are discovered after closing, the professional broker is primarily responsible.

Wishing to think and act rich like the spokesperson in an advertisement, is a form of:

A) empathy B) intent to purchase C) identification D) attractiveness

________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class

A) Category points-of-difference B) Conceptual points-of-parity C) Competitive points-of-parity D) Category points-of-parity E) Competitive points-of-difference