________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class

Which of the following would most likely improve coordination between marketing and sales?

A) Salespeople should directly participate in the development of new products. B) Salespeople should participate in marketing planning sessions by sharing firsthand customer knowledge. C) The sales force should strategize promotional strategies and be the primary decision makers about marketing. D) Marketing managers should field test new promotion strategies before the sales team. E) The marketing and the sales departments should conduct annual job rotations.

Which of the following is true of state administrative agencies?

A) They are created by federal administrative agencies. B) They act as advisory boards for the president. C) Their decisions can be appealed to a state court. D) They are not empowered to enforce statutes.