Which of the following would most likely improve coordination between marketing and sales?
A) Salespeople should directly participate in the development of new products.
B) Salespeople should participate in marketing planning sessions by sharing firsthand customer knowledge.
C) The sales force should strategize promotional strategies and be the primary decision makers about marketing.
D) Marketing managers should field test new promotion strategies before the sales team.
E) The marketing and the sales departments should conduct annual job rotations.
B
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The risk of material misstatement refers to
A) control risk and acceptable audit risk. B) inherent risk. C) the combination of inherent risk and control risk. D) inherent risk and audit risk.
In organizations where primary information systems support only accounting activities, areporting arrangement wherein the chief information officer reports to the ________ is practical
A) chief executive officer B) chief operating officer C) chief financial officer D) chief technology officer