Which of the following is not true of database recovery through reprocessing?
A) Reprocessing makes use of a database save.
B) Reprocessing takes the same amount of time as did processing in the first place.
C) Reprocessing will always return the database to its exact previous state.
D) Reprocessing requires a record of all transactions since the last time the database was saved.
E) All of the above are true of reprocessing.
C
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While at a sporting event it is common for a sponsor company to offer free merchandise in exchange for filling out personal information, such as name, address, and demographics, on a specialized index card. This is an example of
A. pass-by interviews. B. database marketing. C. focus groups. D. relationship marketing.
Which statement is true about using factor analysis to create spatial maps?
A) By factor analyzing the data obtained using attribute-based approaches, one could derive, for each respondent, n factor scores for each factor, one for each brand. B) The dimensions would be labeled by examining the eigenvalues. C) Discriminant weights can be used to label the dimensions. D) Both A and B are correct.