Which statement is true about using factor analysis to create spatial maps?
A) By factor analyzing the data obtained using attribute-based approaches, one could derive, for each respondent, n factor scores for each factor, one for each brand.
B) The dimensions would be labeled by examining the eigenvalues.
C) Discriminant weights can be used to label the dimensions.
D) Both A and B are correct.
A
Business
You might also like to view...
The step of listing the liabilities of the company in order of their time to maturity is performed for a financial statement called ____________________
Fill in the blank(s) with correct word
Business
There is one clear, agreed-upon definition of social media among experts, users, and anyone in the social media field
? Indicate whether the statement is true or false
Business