While at a sporting event it is common for a sponsor company to offer free merchandise in exchange for filling out personal information, such as name, address, and demographics, on a specialized index card. This is an example of
A. pass-by interviews.
B. database marketing.
C. focus groups.
D. relationship marketing.
Answer: B. database marketing.
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The Hewlett-Packard salespeople in the Imaging Systems Division must be knowledgeable about the latest developments in ultrasound and other medical imaging technologies. These salespeople typically carry out:
A) response selling. B) trade selling. C) missionary selling. D) technical selling.
Finnish Company converts its foreign subsidiary financial statements using the translation process. The company's subsidiary in Denmark reported the following for 2014: revenues and expenses of 95,000 and 63,000 kroner, respectively, earned or incurred evenly throughout the year, dividends of 43,000 kroner were paid during the year. The following exchange rates are available: On January 1 . 2014
.................................... $2.50 On December 31 . 2014 .................................. 3.00 Average rate for 2014 ................................. 2.70 Rate when dividends were declared and paid ............ 2.90 Translated net income for 2014 is a. $86,400. b. $96,000. c. $(29,700). d. $(28,500).