The most complicated form of ______metrics focuses on exploring the actions audiences members take on social media.

A. basic
B. advanced
C. channel
D. behavioral

D. behavioral

Communication & Mass Media

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In terms of choosing the order of points, _____________ means putting your strongest arguments first, while ___________ means putting them last so the audience is more likely to remember them

a. recency; primacy b. primacy; recency c. relational; relevancy d. relevancy; relational

Communication & Mass Media

According to the Adler and Proctor textbook, the process whereby the media calls attention to some aspects of reality while obscuring other elements is known as ______.

A. framing B. priming C. selective exposure D. spiral of silence

Communication & Mass Media