According to the Adler and Proctor textbook, the process whereby the media calls attention to some aspects of reality while obscuring other elements is known as ______.

A. framing
B. priming
C. selective exposure
D. spiral of silence

A. framing

Communication & Mass Media

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In what way does listening differ from hearing?

A) hearing processes sounds, listening interprets the meaning B) hearing is sensory and listening is nonsense C) listening is used for speeches, hearing is used for conversations D) listening is physiological, hearing is psychological E) everyone can hear but not everyone can listen

Communication & Mass Media

Which of the following opening statements is most likely to increase respondents’ willingness to participate in a phone survey?

a. “How are you today?” b. “I’m calling with a special offer.” c. “I’m calling to ask you to participate in a survey.” d. “I’m not selling anything.” e. I’m calling from the XYZ market research company.

Communication & Mass Media