Which of the following opening statements is most likely to increase respondents’ willingness to participate in a phone survey?
a. “How are you today?”
b. “I’m calling with a special offer.”
c. “I’m calling to ask you to participate in a survey.”
d. “I’m not selling anything.”
e. I’m calling from the XYZ market research company.
d. “I’m not selling anything.”
Communication & Mass Media
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Media selection generally is considered a "push" tactic—placing an ad where it will be exposed to the publics you want to reach. This is a downward message system to the consumer
Indicate whether the statement is true or false
Communication & Mass Media
Transitions that are single words or phrases that help distinguish one point from another are known as
A. signposts. B. subpoints. C. conclusions. D. thesis statements.
Communication & Mass Media