In terms of choosing the order of points, _____________ means putting your strongest arguments first, while ___________ means putting them last so the audience is more likely to remember them

a. recency; primacy
b. primacy; recency
c. relational; relevancy
d. relevancy; relational

b

Communication & Mass Media

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____________________ refers to the extent to which members of a culture understand themselves as part of and connected to their families, groups and cultures

Fill in the blank(s) with correct word

Communication & Mass Media

If an audience already knows a problem exists, but does not know how to bring about change, which of the following appeals would be most useful?

A. an appeal to fear B. an appeal to nobility C. an appeal to empowerment D. none of these choices

Communication & Mass Media