What is the philosophy of award-winning health-care PR agency Amendola Communications?
a. health-care from a new perspective
b. public relations is more science than art
c. relationships are the heart of health-care
d. focus on people + science
b. public relations is more science than art
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The boomerang effect is best described as:
A. The negative outcome of a persuasive message because the speaker attempts to change the audience with a message too far from their original belief. B. A positive persuasive outcome that occurs after the audience first rejects the message and then later re-evaluates it as positive. C. The idea that what goes around comes around in communication. D. A neutral reaction to a persuasive message because the audience does not feel as though the speaker presented a good message.
What do we know about fear appeals and how they work in a persuasive speech?
What will be an ideal response?