The boomerang effect is best described as:

A. The negative outcome of a persuasive message because the speaker attempts to change
the audience with a message too far from their original belief.
B. A positive persuasive outcome that occurs after the audience first rejects the message
and then later re-evaluates it as positive.
C. The idea that what goes around comes around in communication.
D. A neutral reaction to a persuasive message because the audience does not feel as
though the speaker presented a good message.

A

Communication & Mass Media

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