What do we know about fear appeals and how they work in a persuasive speech?

A public relations departmentis planning an event on a tightbudget becauseits parentcompany wants to ensure it getsthe best value for its money

To complete the advertising and marketing objectives within the given budget, what should the PR departmentdo? a. Document the event through various methods b. Form an advisory board c. Conduct a seminar on cost-effective measures d. Create a Facebook page in the organization's name

To measure audience action, an NGO assigns a PR firm. What should the PR professionals be careful aboutso they can achieve the desired outcome?

a. Objectives should motivate the public b. Objectives should be abstract c. Objectives should not be connected to the organization d. Objectives should be able to push boundaries