To measure audience action, an NGO assigns a PR firm. What should the PR professionals be careful aboutso they can achieve the desired outcome?
a. Objectives should motivate the public
b. Objectives should be abstract
c. Objectives should not be connected to the organization
d. Objectives should be able to push boundaries
A
Communication & Mass Media
You might also like to view...
_____ is a communication pattern in which you acknowledge the presence of another and indicate your acceptance of this person
A) Confirmation B) Abdication C) Disconfirmation D) Credibility
Communication & Mass Media
The TEN10 campaign was designed to ______.
A. incentivize performance B. eliminate staff C. increase production D. build external reputation
Communication & Mass Media