The general purpose is the kind of communication act you would like to accomplish with the audience

Listeners actively seek information that supports their opinions, attitudes, beliefs, values, and

behaviors, and conversely, they avoid information that contradicts their existing opinions, attitudes, beliefs, values, and behaviors. This statement best supports the principle of __________. Fill in the blanks with correct word

This strategy of addressing opposing arguments actually helps enhance speaker credibility.

A. a two-sided message B. appealing to fear C. passive agreement D. using counter arguments