Listeners actively seek information that supports their opinions, attitudes, beliefs, values, and

behaviors, and conversely, they avoid information that contradicts their existing opinions, attitudes,
beliefs, values, and behaviors.

This statement best supports the principle of __________.
Fill in the blanks with correct word

selective exposure

Communication & Mass Media

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A cosmetics company is launching a new range of perfumes and hires a popular film actress to endorse its product. The company decides to unveil the actress as the company's brand ambassador during an event where she will endorse the perfumes

What kind of event is the company arranging? a) Promotional b) Banquet c) Reception d) Convention

Communication & Mass Media

You might be tempted to send a news release to a large number of recipients. This is "spamming" and not regarded charitably by most newspeople

Indicate whether the statement is true or false

Communication & Mass Media