Replace the word or words in parentheses with the correct possessive case pronoun. Example Is (belonging to them) car being repaired? their (Belonging to you) contribution to the package design was significant

The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."

Indicate whether the statement is true or false

According to the concept of ________, a series of increasingly more specific "why" questions can reveal consumer motivation and consumers' deeper, more abstract goals

A) word association B) projection C) visualizing D) brand personification E) laddering