The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."

Which of the following is the correct order of the four steps of tracking product costs?

A) assign ? accumulate ? allocate ? adjust B) accumulate ? assign ? allocate ? adjust C) adjust ? allocate ? accumulate ? assign D) allocate ? adjust ? accumulate ? assign

For which of the following operations would telemarketing efforts likely be the most successful and the most profitable?

A) selling magazine subscriptions to consumers B) selling double-pane windows to home owners C) selling plastic bottles to a bottling company D) asking people for charitable donations E) selling vacation packages to people who earn $50,000 or more annually