According to the concept of ________, a series of increasingly more specific "why" questions can reveal consumer motivation and consumers' deeper, more abstract goals

When Jeffrey began selling water treatment systems to consumers, he called friends, relatives, and college roommates to see if they were concerned about water quality and looking for a deal on a water treatment system for their home. What is this technique for generating leads called?

a. quota driving b. networking c. qualifying d. cold calling

Which online presentation format is designed to be given to live audiences and is intended to be interactive?

A) Virtual presentations B) WebEx C) Webinars D) Video podcasts E) Audio podcasts