During the developer-as-artist systems development era, principles from engineering were frequently applied to the systems development process
Indicate whether the statement is true or false
FALSE
Explanation: This phase was marked by a lack of documentation and development tools and by a high degree of dependence on the developer for the continued ongoing operation of the system he or she had created.
CL
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________ can also be thought of as an asset representing the value created by the relationship between the brand and its customers over time
A) Brand extensions B) Co-branding C) Brand image D) Brand equity E) Brand loyalty
Which of the following is true about a pulsing message reinforcement strategy?
A) It is more expensive than maintaining a high level of awareness with traditional media. B) It can be used for products that are purchased more frequently at some times of the year than at others. C) It involves maintaining a certain level of base advertising at all times. D) It reduces copy wear-out due to overexposure to the same messaging. E) It involves increasing the message frequency just before and during the prime buying period of a product.